Business Plan Guide
Advertising with poor results online
Have you spent money on advertising online only to be left
with little, or worse, no results?
Don’t feel bad, it’s happened to all of us.
The truth is, advertising on the Internet is becoming less and less effective
every day. Why?
Because more people are starting online businesses and there is more competition
when buying advertising. This drives up advertising rates and decreases response
because so much more advertising is being served to the audience.
Another thing that is actually destroying much
of online advertising is the black market that tries to exploit every
advertising method using shady tactics.
This can be software that generates thousands of garbage pages in order to get
high search engine rankings or publishers just overselling and over publishing
advertisements to their list putting more money in their pocket while decreasing
response for the advertiser.
The truth is, when advertising online; it’s like a battlefield when trying to
choose an online advertising method an even harder task to make it a profitable
Now, don’t get me wrong, there are still many ways to generate traffic and make
money with your website but they are becoming more and more expensive every day.
This is making it impossible for the working Joe or Jane to have any kind of
buying power, which almost eliminates the potential profitability that these
advertising methods could have.
Another big obstacle that is affecting almost all online advertisers and
business people is what is called “The Google Dance”. This is what the constant
barrage of changes to the Google Ranking Algorithm is called. An algorithm is a
set of criteria that web pages are judged by which gives them a high or low
ranking in the Google search engine.
Google’s pay per click program, Adsense is also becoming a much harder place to
do business in. There are big corporations that are seeking out people that
don’t have deep pockets and out bidding them on all of their key terms and
getting all of their traffic. After a few days or few weeks, the little guy they
are outbidding is out of business.
Google has also done it’s own changes to weed out people that don’t have large
amounts of money. Recently, they raised all of the minimum bids on people
bidding on niche terms and directing them to a lead capture page to $5 a click.
So someone getting 100 visitors a day and paying 5 cents a click was spending $5
a day on traffic but after this change they were instantly paying $500 a day for
traffic! This turned thousands of profitable websites and businesses
unprofitable at lightning speed and put many people out of business.
So what can we do to still be able to get a nice share of business and make
enough money to not only succeed but also continually grow with all of these big
sharks out there?
You need an advertising method that isn’t overrun with big companies with deep
pockets and scoundrels trying to exploit backdoors and loopholes that make the
Try advertising your website offline-
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Additional Articles On Advertising You Website Offline Are
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