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Home | Business Plan Guide
Selecting newspapers
for offline advertising
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How To
Select Newspapers That Will Yield The Best Results
Now that you have created an ad for your website, a page to collect
subscribers and a system for following up with your potential
customers, you have a system that will automatically collect, contact
and follow up with your leads. |
All you have to do now is send people to
your signup page and the rest will take care of itself. In order to
start up your lead cycle you will need to place your first ad.
In this article we are going to cover a tool you can use to effectively
find, analyze and place classified ads in newspapers all over the
country.
The first thing you need to know is that you should stick to placing
ads in places with a population of over 200,000. This is to make sure
that you can get a decent amount of actions to your advertisement
because some newspapers serve a population of 20,000 and chances are
the profits from an ad there (if any) will be very small.
The first thing you need to do is decide on a city. There
isn’t any precise science to choosing a city other than
making sure that it has over 200,000 people. You will also want to look
at the newspaper online to make sure that it isn’t a
primarily agricultural publication since that probably isn’t
the demographic you want to hit.
So choose a city and then you want to go to the following website:
The US Newspaper List
http://www.usnpl.com
This website is one of the most comprehensive listings of newspapers on
the Internet and the best part is that it’s completely free.
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