Only test one thing at a time!

Lastly you should reword and rearrange your benefits to be more powerful. Make sure your most
powerful benefit is the first one listed to further pull your visitor into reading further into the
benefits and down into the call to action.

If you are trying to increase response by testing new ad copy, you want to add more life to your
already existing copy. Use exciting words to punch up your copy (this is probably the easiest and
strongest thing you can do).

Here is a list of a few words that are exciting and get people feeling the benefits of having what it
is that you are offering:

Limited
Exclusive
Free
Exciting
Amazing
Just Released
Revealing
Top Secret
Confidential

These words give you a base to plug into your ad to make it stronger. You can use these on the
headline, the benefits, the call to action, etc.

When testing you want to make sure that you only test one variable at a time because if you don’t the
test results will not be accurate. If you want to increase response, start with the headline first.
Don’t’ test the headline, the benefits and the call to action at the same time because if the
response does go up, you won’t know which element increased the response. If the response doesn’t go
up you are going to be further in the dark about what it was that didn’t work.

So remember, only test one thing at a time!