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Home | Business Plan Guide
The Call To Action
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This is
where you bring everything together and get your visitor to cough up
their name and e-mail. You want to tell them exactly what you want them
to do. There’s no reason to beat around the bush or be shy
about what you want them to do; that won’t get results.
You need to command them to take the exact action, giving you their
contact information in this case. |
Here are a couple calls to action that you
can model and steal for use in your own page. Again, these are based on
the premise that you are selling hitches.
Go Ahead And Enter Your Name And E-Mail Address Right Now And
You’ll Get Instant Access To Your Free Hitch Secrets Report!
Simply Enter In Your Name And E-mail Address Into The Boxes Below And
You Will Receive The Report In Your E-Mail Box In Just Seconds!
Notice that you emphasize that they will get access to the report that
you’ve already built a bunch of anticipation for and given a
command as to what you want them to do. It’s vital that you
tell people what to do because if you don’t many will just
leave because they are unsure about what to do.
I want to also share with you another tactic that can inject more power
into your call to action and create a sense of urgency and scarcity in
your offer.
By simply adding the phrase “All Of The Free Copies Of This
Report May Already Be Claimed, Make Sure To Enter Your Name And E-Mail
Address To Secure Your Copy Of This Special Report Quickly”
I recommend putting this right under the signup box because it is a
last thought to push any of the people still on the edge in the zone to
signup mentally. This statement makes them feel that if they
don’t act now, they may lose out and not get the report that
loads of other people are getting.
You might be thinking “I could use this in my display ad as
well” but it’s actually better to wait until you
have them to your website because it adds even more reason to act now
once they get there.
Think of it as not letting all of your tricks out of the bag at once.
You use this as the last push to get people excited about what you are
offering.
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