Rating high in Google's search results can have a amazing impact on the success of your business.
You can either contract for the expertise of a Search Engine Optimization company, or if you have the time, there are some changes you can make to your website yourself.
Keyword Research
What keywords do you anticipate your customers would place in to search for your products or services? A keyword can be one word (e.g. "optimization"), but multiple keywords or keyword phrases are usually preferred, because they are additionally specific and more, likely to be what your customers are looking for.
Assemble down as many as you can think of. Brainstorm with your team. Think of alternative words. Look at geographical phrases if they are important to your customer (e.g. "house cleaning Hornsby"). Also, get some ideas from your competitors' websites. Venture to make a list of 20-30 keyword phrases.
Elect the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the more difficult it is to achieve top rankings. If you desire to rank high in Google for the keyword "insurance", you have a absolutely long journey ahead. So try your best to select two keyword phrases that are the most opportune to you business but that are not ambiguous nor competitive. It's a goodthought to have 2 or 3 words in each phrase (e.g. "wedding catering services")
Once you've chosen your two best keyword phrases the next step shows you how to make some improvements to your home page.
Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be arranged strategically on your web page to convince Google that your content is extraordinarily relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads adroitly.)
Here's how you can increase each keyword's prominence:
• Place your keywords in headings, preferably at the early stage of the heading;
• Include keywords near the top of the page;
• Bold or italicize keywords where appropriate;
• Instead of having a link to another page that says "Click here to read more ", reword it to embody your keywords, e.g.
ppc,Keyword Research,optimization
An important tip is to also include these keywords in your HTML "title tag". Use your content management system to arrange these changes yourself, or perhaps ask your web developer to do it if you're unsure how.
Once you have fine-tuned your home page, consider adding new content, such as comprehensive descriptions of what you offer, FAQs and informative articles about your products and services. (If you don't want to write these yourself, they can be located for free on the internet - do a search for "articles directory").
It's also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
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