Begin with a precise idea of your persuasive speech's intention. Your call to action. What do you want your target market to do as a outcome of your speech. Compress it into a single statement. Keep this in mind throughout.
Draft a preliminary call to action, specifically asking your viewers to do what you want them to do. Be specific as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of thinking about your solution.
Set up three solid arguments why they should do what you want. Start by listing 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative power.
You now know where you want your audience to go and why from your view.
Now stop and think more mindfully about your target audience. Who are they? Are they the decision makers? Or support staff? Are they able to make a conclusion to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other factors that will control the way they hear what you have to say.
You've already identified what you have to say, the object here is to understand how best to say it, so your buyers hears what you have to say. You may rank the value of your arguments one way, they may another. If there is a disparity, consider re-ranking yours.
Now for each significant point on your list, come up with an anecdote or story to demonstrate how or why this would be significant to your market. These stories will become the body of your
persuasive speech. When you have three good stories, one for each key point you need to consider how to join them together. How to transition from one thing to the next.
Lastly, now that you have a string of three stories, each of which demonstrate one of the key reasons why your audience should act confidently on your call to action, you need to come up with an start.
This is like an appetizer to get them interested in what you are about to say. Asking them a relevant question, or making a bold statement designed to grab their notice are just two potential ways of achieving this. The start should be comparatively brief. You want to grab their concentration, and give them a quick preview of what you are going to tell them.
You now have your draft persuasive speech. Ultimately you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Rather, remember the stories you are going to share and the transitions you are going to use to shift from one to the next. This will give your persuasive speech a realistic course and release you from worrying about memorizing exact choice of words.
Write your first draft in 30 minutes. Practice it out loud and or in your head a dozen times. Each time, you will vary it trying to transform your ideas into language your audience will hear and grasp. Do this and your persuasive speech will know their socks off.
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